**Article Contents**

- ABSTRACT
**1.**INTRODUCTION**2.**MEASUREMENT UNCERTAINTY**3.**PROFESSED FREQUENTISM VERSUS PRACTICED SUBJECTIVISM**3.1.**HEP physicists ``are frequentist''**3.2.**HEP physicists ``are Bayesian''**3.3.**Intuitive application of Bayes' theorem**3.4.**Bayes versus Monte Carlo**4.**EXPLICIT USE OF BAYESIAN METHODS IN HEP**5.**EXAMPLES OF MISLEADING RESULTS INDUCED BY CONVENTIONAL STATISTICS**5.1.**Claims of new physics based on*p*-values**5.2.**What does a lower mass bound mean?